To bring more legitimacy to Flag Football and illustrate the power, strength, and skill it takes to play the game, we partnered with iconic NFL players, Justin Herbert and CeeDee Lamb, popular content creator @ishowspeed, and a star-studded cast of current Flag Football players. Through dynamic camera movements and energetic transitions, we not only highlighted the athleticism of the game but the excitement and opportunity it brings these young athletes.
Read more about our campaign on AdAge.